Burberry recently bought back its beauty, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time.

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