Just register online for the Billion Dollar Bracket Challenge, make your March Madness picks, and crack open a High Life. If you pick the winners of 63 NCAA Tournament games (you don’t even have to pick the winners from the play-in round!), you’ll haul in the biggest cash prize in world history. All that, and it’s free to enter. How could you lose?
The contest is a master stroke of publicity: Buffett and Quicken have descended on one of the most electric weeks in U.S. sports, slapped their names all over its most addictive fan tradition, and wrapped the whole thing in a $1 billion bow.