The ‪#‎LaysKePlays‬ contest is now live on Twitter: CLICK HERE

Tickets for the ICC Cricket World Cup up for grabs every day! Play now

Make sure you have the latest tweeting equipment for the Game

For iOS: Version 6.20 onwards
For Android: Version 5.46.0 onwards 

1) ‘Lay’s ke Plays Contest’ (‘Promotion’) is brought to you by PepsiCo India Holdings Pvt. Ltd. (‘Organizer’).

2) The Promotion is valid in India from 22nd February, 2015 to 25th February, 2015 (both dates inclusive) (‘Promotion Period’). However, the Organizer may in its absolute discretion curtail or extend the Promotion Period, as it deems necessary without any liability whatsoever.

3) The Promotion is open to all Indian citizens above 18 years of age, with a valid Indian passport (with at least 1 years validity), except employees and family members of the Organizers, its associate companies, its advertising and promotional agencies and its auditors (‘Participant’).

4)The Participant must have followed the Lay’s India Page on Twitter and must have installed the latest version (6.20 onwards on iOS and Android Play Store: 5.46.0 onwards) of Twitter application on his or her smartphone [KV{1]

5)The Promotion is being conducted under the supervision of independent firm of Chartered Accountants (‘Auditor’).

6)The Organizer reserves the right at any time, to verify the validity of entries and Participants (including a Participant's identity, age and place of residence) and to disqualify any Participant who submits an entry that is not in accordance with these Terms and Conditions or who tampers with the entry process in any manner whatsoever. Further all entries that have been made using inappropriate means or are not in accordance with these Terms and Conditions, can be cancelled at any stage of the Promotion without giving any notice to the Participant.

7) Participation is optional.

8) No purchase is necessary to participate in the Promotion.

9) Promotion Mechanics and Selection of Winners:

  1. I.   The Promotion will run on Lay’s India’s Twitter Page with #LaysKePlays  hash tag.
  2. II.  The Promotion will run for a period of 6 (six) hours for each day of the Promotion Period, starting at 12.00 PM on 22nd February, 2015 and shall go on till 6:00 PM on each day of the Promotion Period.
  3. III. The 6 (six) hour period on each day of the Promotion Period shall be divided into 3 sets of 2 hours each. Every two hour slot will be called an INNINGS. Further, each such INNINGS will be divided into 2 sets of 1 (one) hour each in the following manner:

a)    Hour 1 –

  • Organizer will, on Lay’s India Twitter Page, ask questions to the Twitter users, wherein Participants would be required to define cricketing terms in consonance with the idea populated by the promotion of Lays ke Plays campaign. The Participants would be assisted by the Organizer, by way of examples posted during this hour. The cricketing term defined shall use the Lay’s pack or Lay’s chips creatively.

  • Out of all the valid entries received in Hour 1, 20 (twenty) entries will be shortlisted by the Organizer on the basis of creativity, humour or any other qualitative aspect that the Organizer may in its opinion deems it fit to apply to judging the tweets.[JK{2]  The tweets would be judged independently and without any bias by an independent panel of Judges. It is clarified that the decision taken by the Organizer, in judging the tweets, shall be final and no requests/communication for reconsideration or revision or for submitting any proof to any Participant will be entertained by the Organizer.


b)    Hour 2 – to be called the PowerPlay


Organizer will, on Lay’s India Twitter Page, post a tweet declaring the 20 (twenty) Shortlisted Participants and asking each of them to create a Video (as defined hereinafter) of enacting the cricketing term created by the Shortlisted Participants during the Hour 1 and upload it on Lay’s India Twitter Page before the expiry of Hour 2 (Power Play).


c)      The first 10 (ten) Shortlisted Participants to post their video out of the total of 20 (twenty) shortlisted Participants will be selected for a chance to win the Prize, . The Organizer reserves the right to disqualify any video if it is not in accordance with these Terms and Conditions and the Organizer shall not be liable to entertain or respond to any requests, claims made by any Participant or Twitter user.

d)     The participant should take care to ensure that the video does not violate any laws, does not use derogatory language or visuals about any religion, caste creed or section of the society, is not abusive towards anyone in general and women in particular. They have to ensure that it does not involve any stunts or use of animals. In general the contents of the video and its moral and legal responsibility lies with the participant. Any video that does not confirm to these conditions is liable to be taken down immediately and the Organizer would reserve the right to take action against the person posting it, including but not limited to any legal action that Organizer may deem fit. In addition to these guidelines, the Organizer may apply any other criteria is disqualifying any of the entries in the spirit of law, morality and PepsiCo Policies.

e)     The names of the first 10 (ten) shortlisted Participants in point (iii) above, will be fed into a computerized randomizer software, basis which 1 (one) Participant will be chosen as the winner (‘Winner’) and declared after completion of the[JK{3] _Powerplay_________________

f)       The process of Hour 1, Hour 2 and selection of Winner as detailed in points (i) to (iv) above will be performed 3 (three) times during each day of the Promotion Period in the following manner:

  • Set 1 : 12 PM to 2 PM
  • Set 2 : 2 PM to 4 PM
  • Set 3 : 4 PM to 6 PM


  1.      IV.            A total number of 3 (three) Winners will be declared for each day (One Winner from three sets of two hours) of the Promotion Period. Therefore, a total number of 12 (Twelve) Winners will be selected for the entire Promotion (three Winners on four days of the Promotion Period).

  1.        V.          Once the daily winning entries are chosen through the randomiser, the names of the winners will be declared on the Lay’s India Twitter Page, on the same day as the date of entry. It is clarified that only by reason of declaring the Winner(s) on Twitter at this stage, it is neither to be construedas a guarantee on part of the Organizer of giving away the Prize to such Winner, and nor would the Winner be entitled to claim it as a matter of right. The Winner would be entitled to claim the Prize only upon successful verification of his/her identity, documents, eligibility and other conditions as laid down in the following terms and conditions.
  2.      VI.          On declaration of the Winners on the Twitter Page of Lay’s India, the Winner shall provide his valid mobile number/contact number through an inbox/direct message to the Lay’s Page on Twitter . The Winner shall provide the mobile number/contact number (registered in his/her name) within 24 (twenty four) hours of such declaration.
  3.   VII.            Within 48 (Forty Eight) hours of receipt of the inbox/direct message from the Winner, Organizer’s team would contact the Winner for informing him/her that he/she shall submit his/her personal details like full name, email address, residential address, along with documents (as informed by the Organizer’s team), identity proof, residence proof etc. to the Organizer.
  4. The Winner shall submit the information, documents required by Organizer, within 48 (Forty Eight) hours of receiving such call from the Organizer.The data maintained with the Organizer regarding time of making the call would be construed as final and binding.
  5.      IX.            On successful verification of the documents provided by the Winner to Organizer (verification to be done by Auditor), the Winner will be informed of successful verification within 10 (ten) days of receipt of documents as per Clause XI above. In the same communication by the Organizer, the Winner shall also be instructed to initiate the application for his/her VISA at his/her own cost. Organizer will not be liable to undertake any responsibility for the eligibility/sufficiency of the winner’s VISA application and its successful procurement. It is clarified that the Organizer will not be required to provide any assistance to the Organizer in this regard.[JK{4] 
  6.         X.            The Winner shall procure his/her VISA latest by 14th March, 2015 and inform the Organizer immediately on such procurement, along with the necessary proof of grant of VISA to the Winner, as may be required by the Organizer. The Organizer shall be within its rights to forfeit the Prize of the Winner, in the event of Winner being unable to procure a VISA or in case the Winner procures the VISA after 14th March, 2015 and may, at its sole discretion, offer the Prize to the next Winner, which also will be drawn by randomizer. The technical/manual records maintained with the Organizer would be considered final for this purpose, and no communication/request challenging the selection through randomiser would be entertained/responded to by the Organizer
  7.      XI.            Within a maximum period of 7 days of receipt of confirmation from the Winner that he/she has procured the VISA, and on timely submission of sufficient proof of such procurement, the Organizer shall, latest by March 22, 2015, confirm the details of the Prize to the Winner, including the date, time of departure, hotel details, duration of stay etc.
  8.    XII.            It is clarified that in case of each communication required to be made by Organizer to the Winner, as per the terms mentioned above, a maximum of 3 (three) calls will be given to the winner. In the event of phone call going unanswered even after 3 attempts, the Organizer shall be at liberty to forfeit the Prize in its entirety or at its sole discretion, offer the Prize to the next Winner, which also will be drawn by randomizer. The technical/manual records maintained with the Organizer would be considered final for this purpose, and no communication/request challenging the selection through randomiser would be entertained/responded to by the Organizer.
  9. The Winner shall be required to provide to the Auditor, documents as detailed below in clause XI, to their complete satisfaction.
  10. There will be 3 (three) winners for each day of the Promotion, thus the total number of winners under this Promotion would be limited to 12 (twelve).
  11.    XV.            Participants agree and acknowledge that the videos that they upload in response to their being declared as the shortlisted Participants, shall be strictly in compliance with all applicable laws, rules, regulations and with guidelines, bye-laws, advisories of any government/regulatory bodies. The videos shall be original, not in breach of any third party rights and shall not defame/offend any person, section, cast, race or religion. The Participants also agree that the video will be not abusive, offensive, obscene or vulgar in any manner. The video shall in no manner infringe any rights including the copyright of a third person/party. The video shall not be defamatory to the Organizer or any of its brands or holding company/subsidiary companies/associate companies/joint venture companies. The Participants shall in no manner undertake any act which amounts to stalking or nuisance or sexual harassment, under the applicable laws. It is also clarified that the Participants are solely responsible for any violation of the applicable laws and shall keep the Organizer indemnified in this regard. In the event of any violation to the aforementioned, Participants shall be disqualified from the Promotion with immediate effect and no correspondence in this regard shall be entertained by the Organizer. Only the videos submitted in compliance with this clause shall be considered for the Promotion and shall be referred to as ‘Video’/ ‘Videos’ under this Promotion.

  1. No tweets of cricketing terms during the Power Play hours and no videos during the First Innings hours shall be considered for the Promotion and the Organizer reserves the right to disqualify such Participants who tweet cricketing terms during the Power Play hours or upload video(s) during the First Innings hours.

10. The Winner will be entitled to the following:

1 (One) ticket to the final match of the ICC Cricket World Cup scheduled to be held on 29th March, 2015 in Melbourne, Australia (‘Prize’). The category of the ticket shall be at the sole discretion Organizer.



11. For redemption of the Prize:

(i)  The Winner will be required to furnish his complete name, email address, current residential address and valid phone number.

(ii)       Only the person in whose name the phone number is registered shall be eligible to be the claimant of the Prize. The said claimant might be required to necessary declarations/provide necessary documentation like the telephone bill to prove ownership of the number. Award of Prize is subject to the verification by the Auditors.Necessary documents i.e. Photo-ID proof, valid Indian passport proof, residence proof, PAN card / Original Form no.60.,shall be submitted by the winner, as and when requested for by the Organizer or its representatives.

(iii)   All documents required for redemption of the Prize and directed to be submitted to the Organizers, shall be submitted by the Winner within a maximum period of 48 (Forty Eight) hours from the time the Organizer or its representative calls the winner on his/her number. Organizer assumes no responsibility in the event of non-availability of passport and non-issuance of Visa by the respective authority and reserves the right to pass on the Prize to next winner (to be chosen by randomizer) with valid documents or forfeit the Prize in its entirety.

 (iv) The time, place and date for redemption/collection of the Prize shall be at the sole discretion of the Organizer. No request for change in venue or date shall be entertained by the Organizers.  

(v) No request for change in the itinerary, flight, hotel, dates etc. shall be entertained by the Organizer. The winner is not entitled to bring a companion for the purpose of double occupancy in the hotel arranged by the Organizer.

(vi) If the winner fails to take the trip for the cricket match under the Prize, even after confirming on the date specified by the Organizer, the Prize will be forfeited in its entirety or may be passed on to the next Winner (to be chosen by randomizer) at the discretion of the Organizer.

(vii) All costs specifically and directly relating to flight travel (economy class), boarding and lodging (Organizer’s choice of hotel shall be final) for 3 nights and 4 days (not including alcohol) for the Winner will be borne by the Organizer. All other expenses not expressly included above will not be borne by the Organizer or any other agency on Organizer’s behalf, and will be the sole responsibility of the winner.

(viii) Organizer shall not be responsible for any loss, injury or any other liability arising out of the trip to watch the cricket match (under the Prize), for which the winner will be required to sign an indemnity in favour of Organizer. Winner shall also adhere to the stadium policies of the Organizer. The adherence to the Organizer’s policies, shall in no way absolve the winner from following the rules and regulations mandated to be followed by the spectators at the stadium. The winner shall also be solely liable to follow all rules, regulations, codes of conduct and other policies applicable to him/her during his travel and stay in Australia.

(ix) Organizer shall not be liable for any cancellations and/or delays including but not limited to the transport arrangements, cancellation of cricket match, due to any reason including but not limited to force majeure/act of God and/or logistical problems. The winner shall not have any claim against Organizer for the same and shall be deemed to have availed of the Prize. Organizer shall not be responsible for any such eventuality and the Winner undertakes not to claim any compensation from Organizer for the same.

(x) Dates when the Winner shall travel are dependent on the date of the cricket match and shall be at the sole discretion of the Organizer. 

(xi) In the event that the match gets cancelled due to any reason whatsoever the organizer would not be obliged to offer any alternative prize to the Winner.

(xii) The redemption of this Prize is entirely dependent on the schedule of the cricket match and the ICC Cricket World Cup 2015.

12. Decision of Organizer and Auditors will be final and binding with regard to Promotion and Prize and no correspondence will be entertained in this regard.

13. In the event of a death of the winner, no claim from the nominees or legal heirs of the winner will be entertained for receiving the Prize.

14. The Organizer urges the use of personal numbers of the winners for providing to the Organizer for easy tracking and corresponding.

15. The Participant waives conditions of DND register by participating in the Promotion.

16. Winner shall participate in all promotional activity, (such as publicity and photography) surrounding the winning of the Prize, free of charge, and they consent to the Organizer using their name, likeness, image and/or voice in the event they are a winner (including photograph, film and/or recording of the same) in promotional material or in any media for an unlimited period without remuneration for the purpose of promoting this Promotion (including any outcome), and promoting any products manufactured, distributed and/or supplied by the Organizer.

17. The Participants agree and undertake that the comments/data/photos/videos/links/content/tweets that they upload on Lay’s India Twitter Page, shall not in any way hurt religious sentiments and/or be disrespectful to any caste, community, creed, etc., and shall not in any way be obscene, vulgar, disrespectful to women or defamatory in any manner and shall not offend the sensibilities of a person of reasonable prudence, nor shall be in violation of any intellectual property rights of third parties and/or applicable laws. The Participant shall not undertake any activity or make any tweet that amounts to sexual harassment or nuisance under the applicable law. The Participant shall also not do anything which amounts to stalking under applicable law. It is also clarified that the Participants are solely responsible for any violation of the applicable laws and shall keep the Organizer indemnified in this regard.
18.       By submitting a tweet/Video in the Promotion, the Participant, unless the Organizer advises otherwise, licenses and grants the Organizer, its affiliates and sub-licensees an exclusive, royalty-free, perpetual, worldwide, irrevocable, and sub-licensable right to use, reproduce, modify, adapt, publish and display such tweet/Video for any purpose including but not limited to future promotion, marketing, advertising or publicity purpose in any media, without compensation, restriction on use, attribution or liability. By participating in the Promotion, the Participants agree and acknowledge that: a) the tweets/Videos are original; b) they will have no further right whatsoever on any intellectual property right(s) associated with the tweets/Videos; & c) the Participants shall not raise any future claim(s) whatsoever against the Organizers. The Participants further agree and acknowledge that the sole right to use the tweets/Videos shall exclusively lie with the Organizer and the Organizer shall be entitled to use these tweets/Videos at any point in time for any purposes (including commercial purposes) which the Organizer deems appropriate; and the Participant confirms that they waive to raise any claims whatsoever with respect to the tweets/Videos submitted by the Participants.be
19.       Organizer becomes the sole owner of the tweets/Videos once they are submitted by the Participants for the Promotion. Organizers will hold the intellectual property rights of all tweets/Videos submitted. Participants are not allowed to share or use the ideas on any platform, public or private.

20. The Organizer will not be liable for any loss of data due to server issues and other technical faults that may come up in the real time monitoring of the content uploaded by Participants during the Promotion Period.

21. The Organizer reserves the right to request winner to provide proof of identity and Indian residency at the time of delivery/ receipt of the Prize[JK{5] . Identification considered suitable for verification is at the discretion of the Organizer.

22.  The Prize is non-transferrable.

23.  No cash payment will be made in lieu of the Prize.

24.  The Organizer reserves the right to disqualify any Winner from the Promotion in its sole discretion, should the Participant at any stage supply untruthful, inaccurate or misleading personal details and/or information.

25.  In the event of any dispute concerning the operation of any element of the Promotion or these Promotionrules, the decision of the Organizer will be final.

26.  The Winners will have to bear incidental costs, if any, that may arise for redemption of the Prize.

27.  The Participant shall undertake, warrant and guarantee to the Organizer that the Participant has the full legal capacity to participate in the Programme in accordance with these terms and conditions.

28.  None of the Participants shall, without the prior written approval of the Organizer, speak to the press or any other media nor give any interviews or comments relating to the Promotion. The Participant shall not disclose any information whatsoever relating to the Organizer to any other party.

29.  The Organizer, the agencies and any person or entity connected with the Promotion (the “Relevant Parties”) shall be under no liability whatsoever to the Participants, in respect of any loss, damage suffered by the Participants arising from or pursuant to the Promotion or for any and all loss, damage, cost, expense or injury to life or property sustained by the Participants.

30.  The Winner would have to bear the tax liability on the Prize as per the provisions of the Income Tax Act, 1961 or any other law for the time being in force.

31.  The Organizer's decision is final and no correspondence will be entered into in relation to any decision taken by the Organizer.

32.  As a condition of accepting the Prize, Winner shall be required to undertake the following and may also be required to sign any legal documentation as and in the form required by the Organizer and/or Prize suppliers in their absolute discretion, including but not limited to a legal release and indemnity form:

a)     The Winner shall participate in the online promotion activity planned by or on behalf of the Organizer planned to be undertaken on Twitter during the Winner’s stay in Australia and the day on which the cricket match under the Prize, is to be held.
b)     The Winner shall disclose his/her Twitter credentials (Username and password) if required to do so by the Organizer.
c)      The Winner will be required to click pictures and post tweets to amplify the promotional online activity on the said day, and as per such details and directions, as specifically required by the Organizer during the Winner’s visit to Australia.
d)     The Winner will be required to participate actively in WhatsApp group, created by or on behalf of the Organiser during the period of the online promotion activity, on such directions as informed by the Organizer during the Winner’s visit to Australia.
e)     The winner can be asked to provide data, pictures or feedback in any other manner or form that can be reasonably attributed to his/her Australia trip under these T&C’s


33.  The Organizer reserves the right to change/modify/or withdraw the Promotion without any prior notice of the same at its sole discretion. The Organizer reserves the right to modify the terms and conditions without any prior notice.

34.  In order to participate in the Promotion by using the Twitter application on mobile phones, the Participants need to have the latest version of the Twitter application installed on their mobile phones. The Organizer shall not be liable in no manner whatsoever, in case the Participants are unable to upload the Video, at any time after their shortlisting. The Organizer shall not be liable to assist the Participant or entertain or respond to any request/claim/demand made by the Participant.

35.  By participating in this Promotion, a participant unconditionally and irrevocably accepts and agrees to be bound by all these terms and conditions as stated herein.

36.  By participating in this Promotion, the participants agree and acknowledge to comply with all the terms and conditions that may be imposed on them at www.twitter.com.

37.  Organizer accepts no responsibility for any tax implications that may arise from the Prize winnings. Except for costs as detailed in Clause 11 (vii), winner shall bear incidental costs, if any, that may arise for redemption of the Prize.

38.  Organizer shall not be responsible for any loss, injury, to health, body or property of the winner or any other liability arising out of the Promotion or due to participation by any person or due to Force Majeure circumstances  impacting the Promotion and shall not be liable to pay any amount as compensation or otherwise in any manner whatsoever.

39.  All disputes relating to this Promotion shall be subject to the exclusive jurisdiction of Courts at New Delhi only.

40.  Participants shall comply with these terms and conditions and waive any right to claim ambiguity in these terms and conditions and shall release, indemnify and hold harmless Organizer and its respective affiliates, advertising and promotion agencies, and its respective agents, auditors, representatives, officers, directors and employees from and against any injuries, losses, damages, claims, actions, or any liability of any kind resulting from or arising from this Promotion.
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