E-commerce websites are the talk of the town amongst the youth these days as they offer the latest fashion at pocket-friendly prices. Beyond such prices, they also offer a range of lucrative offers and discounts. Moreover, it is also observed that these e-commerce sites are offering additional discounts on debit cards and credit cards of some exclusive banks. These offers also show that the banks are taking e-commerce very seriously and looking out for more businesses aiming for the youth.  Youngsters are also going gaga over these offers and setting new fashion trends amongst their social circles.
Let’s understand the trick of trade of how e-commerce sites are offering such offers and collaborates with banks to offer such exclusive hefty offers. Technically e-commerce sites like Flipkart, Amazon, Shop clues etc. are marketplaces that connect shoppers to sellers and offer them services like payment channel, storage and delivery. They charge a commission from the profits made by the seller, they also offer discounts as promotions to attract more customers. Some of these e-commerce sites suggest the sellers offer discounts and then reimburse them from their promotion funds or the Foreign Direct Investment funding they receive. It is this way that the e-commerce businesses offer such discounts to attract more customers and create a pool of loyal fans.  
Shopclues Additional 10% Off- ICICI Bank, are certain offers which really excites the customers of these respective banks and make them feel privileged. So at times banks tie-up with these e-commerce sites to attract more clients as well as gain more subscription for their debit and credit cards. Banks also receive commissions per online or offline transactions from their cards or internet payment portal, thus they want to achieve higher transactional targets and for this as well they tie up with e-commerce sites. They either sponsor these discounts or at times give an exclusive discount to their partner e-commerce sites on transactional charges.  
It is due to to this complex promotional structure that e-commerce sites attract customers and make them happy with their exclusive offer like Shopclues Additional 10% Off-ICICI Bank. It happens to be a WIN-WIN situation for the sellers, marketplace, bank and as well as the privileged customers. Offline sellers can also benefit a lot by partnering their business with such e-commerce marketplaces and enjoy the benefits of this promotional discounts.
Now that you have understood how these offers and discounts work, you would be able to analyze discounts offered online and get the most of these offers and subscribe to the cards that suit you the most. Shop wisely and set new trends of fashion around you without burning a hole in your pocket.

These offers of e-commerce sites have revolutionized the economics and shopping trends of the Indian retail industry and offering the world’s best on your doorstep and that too at a super deal. Wishing a happy shopping to our smarter and trendier shoppers who always get more for their value of money.
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