TOI invites readers to join hands and suggest ideas that they think are critical for the natiom Share your views on www.timesofa betterindia.com or on Facebook/Twitter using #ForaBetterIndia. Based on these suggestions, the next big cause that TOI could champion will be selected.


ToI initiatives  examples
  • Lost Votes took up the cause of 290 million Indians who had been unable to vote as they were staying away from their place of residence within the country. The initiative voiced the need to enfranchise these migrants, with over 11 lakh signing an online petition for the same. The result – the Election Commission is now acting on making voting go mobile.

  • The Green Drive came at a time when environmental degradation was a major concern. In a unique public-private participation model, the programme has seen over 12 lakh trees being planted by citizens across India.

  • #ScrapSec377 has been a longstanding effort to give a platform for the LGBTQ+ community, making readers aware of their needs, fighting the discrimination that they faced and demanding equal rights for them. This has contributed to the Supreme Court decision which saw this law being scrapped.

  • Organ Donation Drive: Organ Donation had been a little-known and rarely discussed subject in India. TOI’s Organ Donation Drive brought this critical subject into mainstream conversation, busted myths and spread critical awareness about the process, making readers and those in authority sit up and work for a change. And change did happen – from about 4,000 organ donor pledges a year, the TOI initiative has seen over 1.7 lakh pledging to donate their organs in a span of 6 years.

  • Happy Streets: In an increasingly congested urban environment, where not just roads but pavements too have been swallowed by the ever-mounting burden of traffic, TOI recognized the need for the average pedestrian to reclaim his public space. Once every week, thousands of readers came together on a stretch of road that was virtually out of bounds to them and danced, played and cycled. Beginning in the national capital, the initiative has touched more than 20 cities and continues to grow, with nearly 2 lakh people joining each year.
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