Video content is the ultimate tool for marketing and brand promotion. Earlier editing tools were an expensive and time-consuming process that required professional help. However, nowadays editing, and stitching videos takes minimum effort with several free-to-use online video editor. The simple video editors are integrated with thousands of templates with a simple drag and drop interface. The process of professional-looking videos does not require expensive and complicated editing software



InVideo as a free online video editor offers an intuitive platform for creating professional-looking videos. Design stunning videos with thousands of free and ready-to-use customizable templates. The video editor runs both on the system and smartphone with its compatibility across multiple operating systems. The editing tool has a stock library with millions of images, videos, and background music.


Start editing the video by choosing an appropriate template that can be customized for colour, image, fonts, etc. The text to video feature helps in converting text into an interesting and engaging video. The video editing platform is compatible with multiple languages allowing instant uploading of content and subsequent sharing once the edited video is ready.


As InVideo is a cloud-based platform. All the edited videos are saved online, giving access to the videos anytime by logging in. The full-stack editing and enhancement tools enable customizing the fonts, shapes, visual effects, splitting, trimming of video, colour adjustment, speed, etc. The Intelligent AI system of the editing tool helps in syncing the video’s visuals through appropriate suggestions.




If you are looking for a comprehensive video editor for putting together photos or videos, the addition of transitions, and beginner-friendly, Animotica is your answer. It is ready for use after installation and is a free video editor for Microsoft 10. The editing tool gives access to all the basic video editing features for creating slideshows, videos for social media, and marketing videos. The video editing features help with trimming, splitting, rotating as well as altering the size and speed of the video.


The basic features of trim, split and combine by Animotica helps in eliminating the unnecessary portion from the video. The clips are stitched together with the use of interesting transitions to make the video more impactful. Add a voice-over for the video or audio effects or music from the audio gallery. The editor allows GIFs, animation effects, stickers, etc., as an overlay for the clips.


The video editor has several features: changing the video speed or size, adjusting the colour, blurring the background, versatile transformative frames, background music, motion effects, video stabilization, video slideshow, special effects, etc. The clean and simple interface is beginner-friendly. On clicking the edit icon on the clip, get access to all of the editing options for the video. The free version ensures creating fun, intuitive videos but has a watermark on the right bottom corner.


VideoPad Video Editor 


VideoPad is an easy, intuitive, and beginner-friendly video editor tool with tons of customizable features. The editing tools offer a quick drag and drop interface for putting together the videos with a range of transitions, effects, and adjustable tools. The speed and size of the video can be adjusted, and there are over 50 transition effects that can be added. The editor tool is compatible with both Windows and Mac.


VideoPad is compatible with input and output formats. The former includes support like AVI, WMV, DivX, etc., and later supports output formats like WMV and AVI. The in-built sound effects and easy narration help in designing videos. After the video is ready, it can be exported to YouTube and other platforms in both 2K and 4K platforms.  


Wondershare Filmora 


The video editing tool helps create customized videos and is considered one of the best and easiest to use for beginners. The editor is compatible with both Windows and Mac platforms. The full editing suite is available for use on Android and iOS platforms. Level up the video editing with motion tracking through intuitive tracking of objects. The intelligent system helps in cutting out the repetitive sequences. Add dynamic transitions and video effects to enable the video to stand.


Tell the stories through the videos by splitting the screen or changing the background. The speed control for slowing or fast forward a scene and colour grading helps in personalizing the creation. The colour matching feature helps in applying the colour setting of a single clip to all the clips. The exciting range of features makes it one of the free and easy-to-use platforms.

An in-built guide helps users use various features of the editing tool to create intuitive videos. The FilmoraGo is a basic editing tool perfect for even using from the phone. However, Wondershare Filmora X has advanced features, and the paid suite helps with diversified modes of video editing.


Final Words 


Editing the video was quite a hassle and required complicated software in the past. Most of the software was expensive and required a certain level of a learning curve for use. However, with the introduction of easy-to-use and beginner-friendly online editing apps or tools for videos, it has become convenient to create videos within just a few minutes. There are tons of customizable features which help in addition to a creative blend to the videos. The use of videos is an indispensable tool for marketing, marketing, and promotion as it helps connect with the audience. The editing tools like Filmora, InVideo, VideoPad, and Animotica have made the job easy by creating videos using pre-made templates and further customizing them depending on the specific requirement..

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