Milk Bikis smart move contest Win Trip to Europe and more

To engage young chess enthusiasts through an interactive game-based challenge. The Contest offers participants an opportunity to win exciting rewards, including cashback prizes and a grand prize of playing against the Chess World Champion, D Gukesh.

How to particiapte in Milk Bikis smart move contest Win Trip to Europe and more

Step 1. Buy a pack of MilkBikis Look for the special contest QR code inside.  >> ENTER HERE

2. Scan QR on the pack from your phone Scan the QR and jump straight into the game!  >> VISIT HERE https://www.milkbikissmartmoves.com/

3. Play & Win Solve chess puzzles and score points

The Contest is open to individuals aged between five (5) years to eighteen (18) years as of the date of participation. Participants under the age of eighteen (18) years must obtain express parental/guardian consent before participating. The Contest is strictly limited to residents of India. Employees, agents, and representatives of Britannia, its affiliates, subsidiaries, and advertising agencies, as well as their immediate family members, are not eligible to participate in the contest

The Contest shall commence on 17th April 2025 and conclude on 30th June 2025 ("Contest Period"). Britannia reserves the exclusive right to alter, extend, or terminate the Contest at its sole discretion without prior notice.

To participate in the Contest, eligible individuals must adhere to the following process: Purchase a specially marked promotional pack of Britannia Milk Bikis. Scan the QR code present on the pack to access the Contest microsite Enter and validate their mobile number via a One-Time Password (OTP) authentication mechanism. Provide the following mandatory details: Full Name of the Child Participant Full Name of the Parent/Guardian Age of the Participant Commence the game by completing Level 1. Upon successful completion of Level 1, the participant may proceed to Level 2. Each game pack is valid for a single play. To attempt Level 2 more than once, additional game packs must be purchased. A maximum of three (3) successful attempts are permitted to improve scores at Level 2.

Participant scores shall be determined based on the following criteria: The number of attempts taken to complete each level. The use of hints (fewer hints shall yield higher scores). The total time taken to complete the game. The Contest will feature a public leaderboard, accessible to all participants, displaying participant rankings based on a combination of factors including, but not limited to, level completion, score, and time taken. While the leaderboard will serve as a significant factor in determining potential winners for the Level 3 (European Chess Tour Trip) and Level 4 (Grand Prize) awards, the final selection of winners shall remain at the sole discretion of Britannia Industries Limited. In scenarios where participants have identical scores or rankings, Britannia reserves the right to employ tie-breaker mechanisms at its discretion. Britannia may consider additional factors, not explicitly displayed on the leaderboard, to ensure fair play and select the most deserving winners. Therefore, placement on the leaderboard does not guarantee winning a prize, and Britannia's decision will be final and binding. Participants are required to retain the Britannia Milk Bikis contest packs used for participating in the Smart Moves contest, without which selection as a final winner may not be confirmed.

The Contest shall award the following levels of prizes:
Level 1 – Cashback Rewards

• Participants completing Level 1 shall be eligible to receive cashback in the form of Amazon Pay or PhonePe vouchers. This is limited to the first 5 lac participants.

Level 2 – CircleChess AI Learning Subscription

• Participants successfully clearing Level 2 shall be entitled to an AI-driven chess learning subscription from CircleChess.com, valued at INR 1197

Level 3 – European Chess Tour Trip

• One (winning participant shall receive a trip for two (2) persons (child and one accompanying parent/guardian) to a European country to witness Chess World Champion, Gukesh, participate in an official tournament.
• The grand prize shall include:
  • Round-trip airfare from Mumbai (economy class)
  • 2 nights, 3 days accommodation in a 3-star hotel (one standard double room) Airport transfers in the destination country 1 session pass for the chess tournament