Airtel is offering complimentary Apple Music access to select prepaid customers in India, a benefit previously reserved for its postpaid and broadband subscribers. First reported by Telecom Talk, the move comes just weeks after Airtel introduced free access to Perplexity AI Pro for its user base, highlighting the company’s growing focus on bundling premium digital services. Some prepaid subscribers have spotted an Apple Music banner within the Airtel Thanks app, indicating free access for up to six months
Airtel Perplexity AI offer In July, Airtel also announced complimentary access to Perplexity AI Pro, a premium subscription priced at nearly ₹17,000 annually. The plan offers advanced AI tools, file uploads, and image generation features, underscoring Airtel’s intent to cater to both entertainment and productivity needs. If made available widely, Airtel’s Apple Music initiative could draw in prepaid users who rely on ad-supported music apps, while giving Apple Music an opportunity to expand its footprint in India. The six-month free trial may also boost conversion rates for paid subscriptions once the offer period lapses. For now, prepaid customers are advised to check the Airtel Thanks app to confirm if the benefit has been activated on their account.
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