Saffola Heart to Heart Talk Participate and Win goodies

"Saffola Heart to Heart Talk" is an AI-powered marketing campaign by Marico, the parent company of Saffola, launched to raise awareness about heart health. The initiative was part of Saffola's annual campaign for World Heart Day campaign was designed to create a "moment of truth" for consumers and encourage self-reflection on how their everyday lifestyle choices impact their heart health 

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• AI-powered heart health chatbot: Participants interacted with a chatbot by answering a few questions about their lifestyle and uploading a selfie.
• Personalized video message: Using the participant's selfie, the AI created an avatar that delivered a personalized video message about their heart health. This included their "indicative heart age," which could differ from their actual age due to unhealthy habits.
• Digital film: As part of the campaign, Saffola also released a digital film. It depicted a young, busy man making unhealthy food choices, who was then confronted by the reflection of his older self. The older version, representing the long-term effects of poor diet on heart health, served as a powerful metaphor for the campaign's message.
• Product promotion: The campaign positioned Saffola Total Heart Pro cooking oil as a key product for managing heart health. The film showed the oil being used for cooking healthier meals, reinforcing its benefits, which include Oryzanol to help reduce cholesterol.