#RCBEverywhere Campaign Win RCB match tickets/signed merchandise

The campaign is open to participants worldwide. While the campaign is primarily targeted at fans in India, international entries are welcome and may be considered at PUMA's discretion. Participants must be aged 18 years or older at the time of entry. Employees of PUMA India, Royal Challengers Bengaluru, their affiliated agencies, vendors, and immediate family members of such employees are not eligible to participate. Participation is subject to full compliance with these Terms & Conditions. 2.2 Jersey Requirement Only entries featuring the official 2026 PUMA x RCB jersey are eligible. No previous season jerseys, or non-PUMA RCB merchandise will qualify. The jersey must be clearly visible and identifiable in the entry  either worn by the participant or prominently displayed at the location. PUMA reserves the right to disqualify any entry where the jersey cannot be conclusively identified as the 2026 PUMA x RCB edition.

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Entries must be posted on Instagram as a public post (Feed post or Reel). The caption must include the hashtag #RCBEverywhere and tag @pumaindia for the post to count as a valid contest entry. Accounts must be public at the time of entry and must remain public for the duration of each judging cycle in which the entry is being evaluated. Each participant may submit multiple entries across the campaign duration; however, each post constitutes one individual entry. Entries must be original content created by the participant. Content must not infringe upon the intellectual property, privacy, or rights of any third party. 3. Entry Categories All entries are categorised at the point of shortlisting by the PUMA editorial team. Participants do not need to self-declare their category. The classification of an entry as a “Real Entry” or an “AI Entry” shall be determined solely by PUMA at its discretion. Such determination shall be final, binding, and not subject to challenge or dispute. 3.1 Real Entry A Real Entry is a photo or video that documents a genuine, physical, in-person moment of the 2026 PUMA x RCB jersey being taken to an unexpected or notable location. The entry must represent authentic human effort  travel, planning, creativity, or access that required real-world action. No AI-generated imagery, AI-composited backgrounds, deepfakes, or digitally manipulated location overlays are permitted in the Real Entry category. Minor standard photo editing (brightness, contrast, colour grading, cropping) is acceptable provided the authenticity of the location and the jersey are not misrepresented. Real Entries are eligible for the full rewards tier including meet-and-greet opportunities, match tickets, and signed merchandise. 3.2 AI Entry An AI Entry is any content where artificial intelligence has been used to generate, composite, or significantly alter the image or video — including but not limited to AI image generation tools, generative video, virtual try-on, or scene replacement tools. AI Entries are recognised separately and are eligible for AI-specific rewards only. AI Entries must still feature the 2026 PUMA x RCB jersey and include #RCBEverywhere to be considered. PUMA's determination of whether an entry is Real or AI is final and binding. 4. Judging Criteria The judging process is a two-stage system: PUMA shortlists the top entries from each weekly cycle, and the fan community then votes to determine the final weekly winners. 4

Stage 1 PUMA Editorial Shortlist Every week, the PUMA editorial team reviews all valid entries submitted between Friday and Thursday and shortlists the top 10 Real Entries and top 10 AI Entries. Shortlisting is based on the following weighted criteria: Real Entry Scoring Rubric: Location Unexpectedness (30%): How surprising, remote, or culturally unlikely is the location? Everest Base Camp scores higher than a well-known stadium. The more jaw-dropping the 'why is the jersey here?', the better. Effort & Authenticity (25%): Evidence of genuine real-world effort  travel, planning, access. A jersey at a foreign landmark with proof of being there scores higher than a jersey in a backyard. Visual Impact (20%): Composition, lighting, framing. Is the image or video immediately striking? Does it make you stop scrolling? Jersey Visibility(15%): The 2026 PUMA x RCB jersey must be clearly identifiable. Blurry, partially hidden, or obscured jerseys will score lower. Storytelling & Caption (10%): Does the caption add humour, context, or emotional depth? A great story behind the photo elevates the entry. AI Entry Scoring Rubric: Creative Concept (35%): Is the idea genuinely imaginative? Placing the jersey on Mars, in a historical painting, or in a cinematic scene that feels impossible — we're looking for ideas that couldn't exist in the real world. Execution Quality (30%): Technical quality of the AI output  lighting coherence, realistic integration of the jersey, overall polish. Jersey Representation (20%): The jersey must be faithfully represented  correct colours, crest, and PUMA branding as it appears on the 2026 edition. Caption & Context (15%): Humour, wit, or storytelling that gives the image meaning. A great caption can elevate a good image to a great entry. 4.2 Stage 2 — Fan Poll (Weekly Winners) The shortlisted 10 Real Entries and 10 AI Entries are published each Friday on PUMA's official Instagram broadcast channel and/or Stories as a poll. The fan community votes for their favourite entry in each category over a defined voting window (announced each Friday). The top 3 entries by fan vote in each category are named weekly winners. In the event of a tie, PUMA reserves the right to use engagement metrics (likes, shares, saves on the original post) as a tiebreaker. Voting manipulation, bot activity, or coordinated inauthentic voting will result in disqualification of the implicated entry. 

Monthly Winners At the end of each calendar month during the campaign, PUMA will shortlist 12 Real Entries and 12 AI Entries from all entries received that month. A fan poll will again determine the top 3 winners in each category for monthly rewards. An entry that has already won a weekly award remains eligible for monthly consideration. Judging of entries is inherently subjective and based on qualitative criteria. All decisions of PUMA in relation to shortlisting, scoring, and selection of winners shall be final and binding, and no correspondence or challenge shall be entertained. 5. Rewards Framework Rewards are distributed as outlined in the table below. All rewards are subject to availability and PUMA's final confirmation. Rewards are non-transferable and cannot be exchanged for cash or any other alternative. All player‑related rewards, including signed merchandise and meet‑and‑greet opportunities, are subject to player availability. PUMA does not guarantee the participation or availability of any specific player. Real Entries: 10 shortlisted/week > 3 winners/week get RCB match tickets/signed merchandise Real Entries: 12 shortlisted/month > 3 winners/month get Meet & Greet with RCB players AI Entries: 10 shortlisted > 3 winners/week get PUMA Gift Voucher (INR 5,000) AI Entries: 12 shortlisted/month > 3 winners/month get PUMA x RCB Goodie Bag 5.1 Reward Delivery All rewards will be communicated and, where applicable, dispatched to the winner's nominated address. International winners are eligible for digital rewards (gift vouchers, shoutouts) only, unless PUMA confirms otherwise. Physical rewards for international winners are at PUMA's sole discretion and may be subject to shipping fees. Winners must respond to PUMA's DM notification within 7 days of receiving it, failing which the reward may be forfeited and offered to the next eligible entry.