Swiggy's EatRight Streak is a gamified, rewards-based initiative encouraging users to order healthy meals (high-protein, low-calorie, or no-added-sugar) consecutively. By maintaining this streak, users can earn up to ₹400 in cashback, with over 1.3 million users participating within the first week of its launch. The campaign is live until January 31, 2026, aimed at building sustainable, healthier eating habits.
Key Details of Swiggy EatRight Streak:How it Works: Users need to order at least one item from the "EatRight" category in each order to build their streak.Rewards: Participants can earn cashback ranging from ₹25 for a few orders to as much as ₹400 for maintaining long streaks.Leaderboard: A weekly leaderboard exists, with top performers earning rewards like a Google Pixel Watch or Fitbit.Popularity: The program is highly popular, with 2.8 million users joining within two months, and Bengaluru leading in participation.Duration: The initiative was active until at least January 31, 2026, with widespread adoption across 50+ cities.Goal: The focus is on incorporating nutrient-dense food, such as meals with over \(45g\) of protein, rather than just dieting
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