Milkbikis Contest to Win Cycle Every Hour and Kanyakumari Trips

Britannia Milk Bikis Thirukkural Challenge, an interactive learning campaign where participants can win a bicycle every hour and an all-expenses-paid trip to Kanyakumari

How to Participate in the Contest

The challenge gamifies the learning of the ancient Tamil text, the Thirukkural, using specially designed biscuits.

1. Buy a Pack: Purchase a new promotional pack of Britannia Milk Bikis that features the Thirukkural Challenge branding  >> ENTER HERE
2. Scan the Pack QR Code: Use your smartphone to scan the QR code located on the front of the biscuit pack. This redirects you to the official contest microsite on mobile app.  >> VISIT HERE
3. Find the Word Biscuits: Open the pack to find unique biscuits embossed with specific Tamil words from a Thirukkural verse. Find image here >> https://www.instagram.com/p/DZaE4BRT-Um/
4. Scan the Biscuit: Use the microsite's camera interface to scan the embossed biscuit. This unlocks guaranteed rewards like Amazon Pay vouchers.
5. Solve the Puzzle: Complete Level 1 and Level 2 of the game on the microsite by correctly identifying or completing the Thirukkural verse associated with that word.
6. Submit Your Entry: Once you solve the challenge levels, submit your details to enter the mega lucky draw

Prizes You Can Win

• Hourly Prize: One bicycle is awarded to a lucky winner every single hour during the campaign period.
• Mega Prize: A free, all-expenses-paid family trip to Kanyakumari, home of the famous 133-foot Thiruvalluvar Statue