Britannia I Love Little Hearts Win Rs.2000 Amazon Giftcards

World Emoji Day, Britannia Little Hearts has launched its interactive "Share the OG Heart" campaign. The marketing initiative blends nostalgia with modern technology, positioning the decades-old heart-shaped biscuit as the original ("OG") heart emoji

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Campaign Highlights

• The "OG" Heart Concept: The campaign emphasizes that expressions of love and warmth existed long before digital icons, framing Britannia Little Hearts as the ultimate real-world heart emoji.
• AR-Enabled Print Ads: Britannia released print ads featuring a QR code hidden inside a heart. Scanning it unlocks an app-free OG Heart Selfie experience, which uses web-based AI and Extended Reality (XR) to detect the popular Korean finger-heart gesture  and generate personalized photos.
• Blinkit Emoji Search: On the Blinkit platform, typing in specific emojis unlocks corresponding Britannia snacks. Searching the finger heart (🫰) or standard heart  pulls up Little Hearts, while a milk glass emoji leads to Milk Bikis.
• Zepto Checkout Surprise: Adding Little Hearts to your cart on Zepto triggers a special Korean Heart animation alongside Britannia's signature "Ting Ting Ti-Ding" sonic tune. 
• Social Media Contest: Users who post their creative #OGHeart selfies on Instagram and tag @britanniasnackinc can win Amazon vouchers