GST 2.O Unlocks Big Savings On ACs  Great Indian Festival  Live Now  Great Deals | No Cost EMI | Exchange Offer - 10 GST 2.0," created significant savings opportunities for shoppers during the Amazon Great Indian Festival . The savings came from revised, simplified tax slabs that lowered prices on many products, and Amazon created a special "Great Savings Celebration" storefront to highlight these GST benefits. Explore now

Key changes from GST 2.0 that led to savings:
  • Simplified tax slabs: The previous four-tier tax structure (5%, 12%, 18%, and 28%) was consolidated into just two standard rates: 5% for essentials and 18% for most other goods and services.
  • Lower taxes on household items: Products like televisions, air conditioners, and dishwashers saw their tax rate drop from 28% to 18%, making them significantly cheaper.
  • Cheaper everyday essentials: Many FMCG products, including shampoos, soaps, and packaged foods, moved to the lower 5% tax slab. In response, FMCG companies like Dabur and Nestle announced price cuts.
  • Reduced cost for two-wheelers: The tax on two-wheelers with an engine capacity under 350cc was reduced to 18%, down from 28%
Additional ways to save during the festival
  • Bank discounts: An extra 10% instant discount was available for shoppers using SBI credit and debit cards.
  • EMI offers: Customers could also take advantage of no-cost EMI options on a wide range of products.
  • Amazon Pay rewards: Using Amazon Pay offered additional cashback and rewards.
  • Bulk savings: Shoppers had the opportunity to "Buy More, Save More," receiving extra cashback for purchasing multiple items

How Amazon highlighted the GST savings

  • Dedicated storefront: Amazon launched the "#GSTBachatUtsav" storefront to showcase products with reduced GST rates.
  • Promotional badges: To make savings obvious, Amazon used special badges on eligible products during the sale.
    • During early access for Prime members, badges read: "Prime Deal + GST Savings."
    • During the main event, they were labeled: "Deal with GST Savings".
  • Higher-than-average sales: The GST savings proved to be a major success factor for the festival, with sellers passing on savings worth crores and driving massive sales, particularly in the premium segment

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